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Koi suwannagate. From under-the-radar designer to a WWD Top Ten Collection.  Working in-house, Kerstin Hamann developed and successfully implemented an in-house public relations campaign for avant-garde women's wear designer Koi Suwannagate.  As a result, the designer was nominated for the prestigious CFDA/Vogue Fashion Fund Award, staged runway shows at New York Fashion Week, collaborated with Swarovski and Manolo Blahnik and was named one of WWD's Top Ten Spring 2009 Collections along with Chanel, Dries Van Noten, Rodarte, Marc Jacobs and Louis Vuitton.

Kerstin Hamann dramatically increased Koi Suwannagate's press coverage by initiating designer features and securing prominent placement in WWD, W, Vogue, Elle, Harper's Bazaar, InStyle and Marie Claire, and on, Daily Candy and NBC television, among others.

For additional exposure, the collection was introduced to prominent celebrity stylists, actresses and socialites including Gretchen Mol, Patricia Arquette, Kate Hudson, Christina Ricci, Kim Basinger and Lisa Airan.

Kerstin Hamann developed and created the brand's portfolio for the CFDA/Vogue Fashion Fund Award.  Koi was one of the award's top ten finalists, along with Phillip Lim, Rogan, Erin Fetherston and Vena Cava, and received tremendous press coverage and a double-page spread in Vogue.

Kerstin Hamann organized Koi Suwannagate's high-profile fashion shows during New York Fashion Week with over 200 guests.  This included pre and post show PR, coordinating with front-of-house agency for top attendance and securing show sponsors such as Swarovski, Manolo Blahnik, Shiseido and Bumble and Bumble.

Last but not least, she handled all customer service with Barneys New York, Nordstrom, Takashimaya, Harvey Nichols, among many other stores, and coordinated with the New York-based showroom.


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2012 TrendspottingLA / photos: